List rental is one of the most common ways in which businesses promote themselves and their services. Many times, businesses choose to rent email lists rather than purchasing them outright. However, it’s important to realize that you can save yourself a lot of money by making your own list, even if you need to pay for it.

First of all, by renting an email list, you are effectively renting your customers’ contact information. Most dedicated emails are completely dedicated to advertiser content, while general email lists contain only a discreet little ad beside general newsletter articles. In either case, the advertiser only sees the ads they are sending to, and this is how email list rental differs from purchasing email addresses directly from marketing companies. This cost is often much less than purchasing them from a third party.

Next, email list rental is great for two reasons. First, you will be able to build relationships with your subscribers over multiple channels. This means that you can actually develop relationships with hundreds or thousands of people by renting the exact same list over again. This makes it easy for you to stay in contact with your customers and also means that you are more likely to actually sell products to people who have an interest in what you have to offer.

Second, and on a related note, email list rental allows you to maintain control over the lists you create and manage. Most marketing companies create email lists that are not closely related to their own product lines, but there are still many marketers who use these lists to send direct mail campaigns to people who don’t want to receive business advertising in their in-box. Instead, by renting lists you can keep control of what is sent to your customers, what content is in the message and what information the messages carry. You can also manage and even customize the lists to fit the tone of the marketing campaign.

However, when it comes to using email list rental, there are some pros and cons that should be weighed carefully before you make the final decision. For one thing, many marketers who rent lists find it easier to market to people who already buy their own products. List owners buy their own email addresses so they can build targeted lists of email subscribers. For that reason, renting is a great option for those who want to be able to control the marketing campaigns they send because they don’t have to buy the lists.

Another pro for email list rental is that you will be able to measure how effective your campaigns are. When you create your own campaigns, you can’t test how well you are doing until you send the promotional emails to your subscribers. With email list rental, however, you can keep track of how effective your email campaign is so you can tweak it in the future. By paying for an ad space on a publisher’s site, you will be able to gain access to a large number of subscribers. This means that you can start an email campaign and test how well it performs before you spend money on buying email lists from a publisher.

List owners with email list rental who offer high deliverability levels also have a lower bounce rate than lists that only contain people who opt-in to receive marketing messages. In other words, if the messages do not get delivered to the subscriber, then there is a high chance the subscriber will unsubscribe from the marketing campaign. If that happens, then it costs the company money because it needs to hire someone to chase customers who have gone elsewhere. If the deliverability level of the company’s lists is high, then that means the marketing messages will get through and the company will not need to spend money on marketing to people who are likely to unsubscribe.

However, some marketers think that by choosing to rent email lists instead of investing in buying them outright, they are less likely to have a need for targeted email marketing campaigns in the future. They argue that if they spend money on a good list, then they will not need to buy email marketing campaigns in the future, because they will always have a reliable subscriber base to promote to. However, research shows that those who do invest in email lists generally have a wider variety of subscribers, as well as more options for targeting their advertising messages. Renting email marketing campaigns gives the business owner great value for money and enables them to focus on making more profit instead of chasing customers who may unsubscribe. It makes sense to rent email lists when you are just getting started with email marketing campaigns or when your business has experienced an increase in signups. You can even choose to keep the email list rental as a recurring feature of your marketing strategy, should you find that your subscribers respond well to your content and your delivery is reliable.