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Howe Bailey یک بروزرسانی ارسال کرد 2 years, ماه 1 قبل
The first time I heard about leasing a mailing list was a while back. One of my Internet marketing colleagues who had built his business around buying and selling email addresses told me about a mailing list broker that he had worked with before. The broker, this Internet marketer said, could buy large lists at a discount and then lease them out to people who were willing to buy into his company’s products and services. I asked him how much the mailing list would cost and he said, “A few hundred dollars.”
So, I asked him, “How does that make sense?” And he said, “When you buy a larger list, you’re building an income tax mailing list. That means when someone makes a purchase from your company, you get paid income tax. But when you rent a list, you never pay income tax. Instead, you keep the earnings.”
It was a good explanation and I thought that it made a lot of sense. After all, when you buy a mailing list, you are building an income tax mailing list, which you will always be able to sell to again. The problem is, when you rent a list, you never get to keep it. So, in a sense, you have the same problem as someone who owns a critton but doesn’t have a lot of money, he can’t just rent it and throw it away – he has to keep it and he only gets paid once.
This is why a great many Internet marketers are looking for ways to get a ubti or DVT-Free mailing list. You see, when you own a list, you can lease it out to someone who needs mailing list. So, they don’t have to pay to own it. You have heard of people who have rented their list and then leased it back to themselves for a profit, so why can’t you rent your mailing list the same way?
The way this works is simple – you simply fill out an online form and submit it. The form would ask for you to enter in a few things like your name, phone number and address. It will also ask you to enter in a tax identification number, which is important for us because this is how we are able to prove to our potential clientele that we are a real business and not some bogus Internet scam. Once you hit submit, you instantly receive an email from a real Internet company with a link to download a Microsoft Word document. On that same email, the person you are renting the mailing list from will supply you with a hardcopy of your UBTI/DVF mailing list.
When you download that file, what you see is a file containing your UBTI/DVF mailing list. This includes all the addresses that were previously associated with that particular list and any of their previous owners. Now all you have to do is enter in your current mailing list into the appropriate fields on the income-expense form and you have it! That is probably why many people do not believe that this type of income-expense reporting software actually works – they just want to go to the next step and actually start paying their bills with it.
If that is the case, please read on and realize that there are legitimate reasons why you should rent your UBTI/DVF mailing lists. First of all, if you are going to be in business you must realize that your gross income is taxable and that therefore you need to report it. By reporting your income as a separate UBT or unrelated business taxable income, it will make it easier for the Internal Revenue Service to determine your taxable income in future tax filings.
You may also want to consider a list rental for several reasons. One reason is to keep track of where your subscribers are, if you have several lists and if they are all sent to you via the same address (e.g. through a list broker). Listing all the subscribers on one page makes it easier for you to determine which list is sending the most subscribers (since you only have to look at one page to see who has sent you the mail and from whom).