In short, renting an email list essentially means to pay another party an agreed upon amount for the use of their email list. Of course email list rental services can range widely in cost, with some charging a flat fee per month for use and others allowing the user to create their own list to submit to the service. The cost of an email list is dependent upon how many email addresses are actually registered on the list.

When renting an email list from an email marketing company, the actual owner of the list will send out an email to all of their existing contacts on your behalf. Your subscribers then receive these emails, which contain information about products and/or services offered by your business. Depending on the nature of your business, you may find this arrangement to be extremely beneficial in helping grow your business.

As previously mentioned, email list rental comes in two basic forms – a flat rate that charges a flat fee per month and a multiple opt-in option that charges a small additional fee for each email sent out. This fee structure varies widely from company to company. Some marketing companies charge their clients by the month, while others charge by the number of lists rented. The reason for this difference is because the longer you allow the marketing company to utilize your lists, the more commission you will receive from renting their lists.

Marketing companies often offer a wide variety of email list rental options. Most commonly these include – auto responders, landing pages, autoresponders and leads. Each of these options provide marketers with different ways to build their email marketing company lists. Landing pages and auto responders are free methods of providing valuable information to potential customers; however, they do come with a few restrictions. Landers on the other hand cost a small fee and allow marketers to directly contact their client’s audience.

One of the biggest concerns new marketers often have is whether or not using an email list rental company is ethical. It is important that all companies involved in email list rental adhere to ethical standards. Email marketing is still a relatively new industry and many of the practices associated with it have not been finalized. In general, though, businesses that rent their lists are expected to adhere to industry standards and business laws.

In order to ensure that all email list rental transactions are legally binding, most marketing companies contract with established, reputable agencies who have completed rigorous compliance programs. In addition to ensuring that a reputable agency is overseeing the operations of the marketing company, you should also make sure that your listings are truly independent. This means that your email list will not contain any email addresses connected with the products or services of any advertiser. Only the people listed on the email list actually participate in the marketing program.

Another concern to have is how a company that rents lists for email marketing will deal with the subscribers. List rentals companies usually do not offer direct contact between consumers and marketers. Instead, they handle all of the interactions between the company and subscribers. Some email marketing lists provide the option of creating a “feedback” system that allows subscribers to leave feedback about the program. If you plan to use a company’s email list rental service, be sure to be clear about the terms of such feedback systems before signing up.

Finally, email list rental services have one final advantage over those that plan to purchase their own lists: marketing lists that are purchased from a third-party provider generally cost less than lists offered directly by large marketing companies. For this reason, many new marketers find that they save significant money by renting marketing lists. Of course, just like with purchasing a product, you should carefully evaluate each company you are considering before making a final decision. With careful due diligence, you can protect your budget while still making large profits.