Rent an email list is one of the most popular ways to promote products online. Campaigns can chase a traditional mailing agreement, whereby you pay a flat up front fee to send out an email to your opt-in list, however there are two other options to consider if they are available to you. The first is an absolutely risk free option, in which you will never pay more than you raise from the initial email.

This is possible because many of the companies that offer a flat rate for the addresses lease their lists from existing marketers who are willing to let others rent the addresses for a set fee. The way it works is that the marketers create an account with the company and then upload a list of subscribers to rent. Once an order comes in, the marketers contact the person on the list and ask them if they would like to rent the address for a set period of time. If the request is approved, the address is then put on the renters list and can be used again by the new tenant.

The reason why many companies choose this marketing practice is that it allows them to focus on getting new leads rather than having to continually renew expired addresses. It also allows them to build relationships with customers and build lists at the same time. However, some marketers view this as a liability because it opens the door to the possibility of spam emails being sent to potential subscribers. Many of these lists are maintained manually and so there is always the chance of someone subscribing to the wrong email addresses.

There is also the risk of the subscribers receiving spam emails which may contain malware or adware. Also, the marketing practice exposes the list owner to data theft. Many of these subscribers are college students who are looking for information to use in their classes. This fact alone makes it a risky proposition. It is well known that some students will spend money and time accessing personal data on the internet without their knowledge.

This marketing practice has come under fire in recent times. Several laws across several countries have been brought up regarding renting email lists. In one case in the United Kingdom, it was ruled that renting out the contact details was illegal. The law states that anyone who receives unsolicited communications which appear to come from another person must not respond. They must instead delete the mails and stop contacting the sender.

When you rent email lists, it is important to consider several factors. For instance, never ever rent an email address to send emails to individuals who have requested such contact information. By doing so, you could open yourself up to serious legal action. On the other hand, if you do need to rent email addresses to people who are in need of such information, renting from reputable companies will ensure that you get reliable customer service.

Many companies that rent their subscriber’s contact information base a large part of their profits on their open rates. Open rates are the percentage of an email sent that is opened versus how many subscribers received it. This is a very important figure to look at because it will tell you how successful your email marketing campaign is. The higher your open rates are, the better chance you have of sending out thousands of emails to thousands of subscribers.

You should never be concerned about the amount of emails you are sending out. This is one of the key differences between renting an address and making money from email marketing. If you are concerned with churning out tens of thousands of emails each week, you should look into the option of outsourcing this task to a company that specializes in this type of work.