Amazon Multi-Channel Fulfillment (AMP) is an online fulfillment service which utilises Amazon s great warehouses to stock products and have orders filled for either s online site or a specific brand s site. AMP is different from FBA as it is more focussed on promotional offers rather than stock. It can also be used for vendor websites. The Multi-Channel Fulfillment programme is a subset of the Fulfillment from Amazon (FBA).

The Multi-Channel Fulfillment services provide two kinds of listing opportunities: standard listings and pay-per-click marketplaces. These listings include promotional offers from Amazon s internal sites, as well as pay-per-click advertising from third party companies. In multi-channel fulfillment , when you list an item in amazon-branded marketplace, you pay a fee called listing fee. When an amazon-branded buyer clicks through the links from your website or blog, you pay an additional fee known as market fee. This fee is established by the seller and varies between sellers.

There are many advantages to multi-channel fulfillment. The largest advantage is that sellers can offer more products to their customers via multiple outlets. When you have multiple websites, you can reach your targeted audience and do business with more potential buyers. AMP allows you to create multiple websites and blog portals for your e-store and manage them all via one interface. All these activities save on time and money for sellers.

Cost effectiveness: Using multi-channel fulfillment fees help reduce business days out. If you manage a number of e-commerce business days, using a single interface you only need to pay a single fee per day. Since you don’t have to maintain and pay for multiple accounts, you gain maximum cost efficiency.

Increased sales: In today’s ecommerce marketplaces, sales have become faster, easier, and much more effective. When you provide multiple websites and blogs on your main site and separate them with a shopping cart, you are able to take care of customer orders much more efficiently than if you had to maintain individual storefronts. Fulfillment services take care of stock, keep track of orders, and provide confirmation and shipment services. On the other hand, most sellers operate on a sole proprietor basis where they take care of everything. Since it is much easier to sell products directly to customers, sellers take care of inventory, customer service, and fulfillment themselves.

Increased sales made possible: When you start selling on multi-channel fulfillment network, your sales made increase significantly. Since the products are purchased directly from the fulfillment company, they can pass on the savings to you and increase your overall sales per month. Your customers know that when they make a purchase from you, they are buying the best product available. Fulfillment services work hard to give your clients the products that they want and you can enjoy the peace of mind knowing that your customers have been well-served. This builds long term trust with your client base and makes for a happy purchasing experience.

Same day shipping and next-day shipping options: Many buyers like to buy on the same day they make their purchase. Multi-channel fulfillment centers allow this because there is only one payment process to manage per order and multi-channel fulfillment network allows for same day shipping. This gives sellers an edge over local sellers who may have different payment processing times. The ability to have same day or next-day shipping depends on the channel that you choose. Most sellers do opt for the next-day option to accommodate their buyers.

Full color photos on all the packaging: Most distributors allow you to upload full color photos on your website or to be printed on press kits, which will give your buyers a visual depiction of your merchandise. This gives them a great image of what they are going to receive when they make a purchase. Some sellers have even gone so far as to create in-store displays where buyers can see their packages and choose the ones that they want to take home. If you do not have these options, your chances of gaining increased sales will come down drastically and you may find that you cannot keep up with demand and that your customers give your other vendors a run for their money.