Rent email lists are just one way to market your product to targeted prospects. By subscribing to a list, you can build a relationship with your subscribers and then offer them promotional offers. For example, let’s say you own an online travel agency. Instead of just throwing your customers a travel coupon, you can send them a weekly reminder with ideas on where to go and what they should expect when they get there.

The best thing about these permission-based lists is that the marketer doesn’t have to spend time building their own. A good e-mail marketing service will buy email addresses from consumers in bulk. They’ll then group these into a permission-based list. They’ll only allow people who were interested in the marketer’s offers to be added to the list.

When a consumer submits their email address for a permission-based email list, they’re giving permission for everyone on that list to be able to contact them. This means anyone in the world can join that list. This also means they don’t have to opt-in separately anymore. They’ll be automatically added to it. However, this doesn’t mean a single person can join any group; anyone is welcome to add themselves to rent email lists.

One thing you want to make sure of when buying your consent-based email lists is to make sure they are easy to unsubscribe from. Many times, the marketer will fail to take care of this step or the person adding themselves to the list didn’t realize it was optional. Make sure you include an easy way for the user to un-subscribe. Most services allow the user to do so by using an in-box form or a link in their emails.

One of the biggest advantages of buying your own list is flexibility. The marketer can create and manage his own list independently from the list owner. While most of the time people who rent email lists are doing so because they want more control, some marketers use their lists to run targeted campaigns against products or services they don’t sell or services they do sell. Being able to manage and alter your list independently gives you greater control over how you run your marketing campaign.

List brokers often provide you with lists that are already constructed and sorted. You pay a fee to the list broker, so they can sort and build the lists for you. However, you have no control over what the lists contain and how the addresses are separated. For example, you may have a series of customer names and addresses and you want to send a promotional email out to all of those customers. However, you’ve never bothered to separate those customers into different lists.

If you’re serious about building a professional email list and don’t intend on renting the addresses or collecting the phone numbers, then it’s best to buy your subscribers’ consent. In most cases, the subscriber has to be interested in your product or service to give you permission to contact people with offers. When a person consents to receiving a marketing message from you, they often trust that you will not use their contact information for other purposes. This ensures that you don’t end up harvesting their identities through the contacts you have collected from them.

One of the advantages to buying your lists as opposed to renting them is the frequency with which you will be able to contact the people in your lists. List brokers typically have lists full of names and email addresses, but they don’t always keep updated with the latest addresses and sales. This means that sometimes a company that you’re promoting an email campaign for has just put their addresses on a server and never sent out an email. When you buy your lists, you’ll be able to instantly contact these recipients and ensure that they get the emails that you’ve sent to them.