-
McCormick Paaske یک بروزرسانی ارسال کرد 2 years, ماه 1 قبل
The decision to rent email lists is perhaps one of the best decisions a business owner could ever make. However, it can also be one of those most expensive. Without having an understanding of how these lists were initially collected, nurtured and in some cases abused, it is hard to know if your investment will truly yield any tangible ROI. Let us have a closer look at how to do this.
The first way to rent email lists is by purchasing a list, which by the way I highly recommend against. Why? Because a list purchased from a distribution service costs the customer almost double what you would pay for a list from an opt-in provider. Further, a purchased list typically expires after 30 days and the customer is then required to provide new email addresses for future messages. There is a big problem with this strategy. By the time the customer uses the full list, there is no longer any need for them to receive additional email from that particular source.
The second way to rent email lists is through a permission-based list rental. Here, the business owner requests permission from prospective clients to be included on a database. Depending on the nature of the business and the nature of its product, some businesses may need more permission than others to avoid having a large opt-in database. Business owners can request permission for as many people as they want, but the business owner should understand that most permission-based email marketing systems are cost-prohibitive.
One of the best ways to avoid having to hire a third party to rent email lists for your company is through the use of an opt-in list broker. There are numerous such brokers available online. All you need to do is visit their website and fill out an online application. After reviewing your information, the broker will forward it to the appropriate companies for rent. Businesses can then select the appropriate company, format the request, and pay the fee in one easy payment.
Another way to avoid having to rent email lists is through the use of Facebook applications. There are several popular applications available to businesses that will allow them to build professional looking marketing pages without ever having to ask a user for permission. These pages are set up as an extension of your company’s Facebook page. By using these pages, businesses can have their logo and contact information appear whenever a Facebook user clicks on one of their friends’ recommendations. This gives Facebook instant access to the types of customers, your business is looking for.
One final way to avoid spending money through the use of third party email lists is through the employment options available to people who are interested in building opt-in email lists. Some businesses hire independent contractors to manage their list while others offer hourly rates or monthly rates to employees who sign up to receive emails from the company. Companies can even offer compensation to employees if they successfully sign up to rent email lists. This compensation may come in the form of a discount or holiday gifts. A bonus may also be offered if a person successfully makes a purchase at a company website within a set time frame. However, the biggest reward for signing up to rent email lists remains the opportunity to build an effective marketing strategy.
In conclusion, the most cost-effective way to build your business’ reputation is to do it the cheap way and by renting lists. There are several places where you can get access to these lists at little or no cost, including online, brick and mortar business, and through Facebook and Twitter. The key is to sign up to as many lists as possible, so that you can build your own targeted fan base. Once you have a number of highly-targeted subscribers, you’ll have an edge on your competitors because your message will be more likely to be received with more frequency.
For the internet marketer, a good way to develop your list is to use multiple lists. Sign up to free and easy to use web directories like Yahoo and DMOZ. Then, host your web site at a company that offers hosting, such as Bluehost or HostGator. Build a mailing list using the company’s tools, then pass the names along to friends via social media sites. Once you have built up a good email marketing list, you can expand your efforts to include other venues, such as email addresses found on your own website or those provided by your customers, to send your marketing messages to potential clients.