Mailing list rental is one of the best options for a business wishing to expand its business contacts. A mailing list is considered to be a vital part of a company’s marketing tool and should not be ignored. It serves as a database through which potential customers and clients can be targeted. This is where a list broker comes in handy.

When looking to expand your business through the purchase of mailing lists, it is important to invest in the right kind. There are two types of mailing list: non-reciprocal and reciprocity. Non-reciprocal mailing lists are purchased from other companies that have been licensed by the CRTC to sell them. The advantage of purchasing these lists is that they usually cost less than buying them from a directly licensed supplier. However, these are not considered to be good business decisions because they limit the amount of profit you can earn through your sales of products or services.

On the other hand, a reciprocity mailing list is bought from a directly licensed supplier. This means that the list belongs to a single list broker who has been granted permission by the government to sell the list. The advantage of purchasing this list is that it tends to cost less than non-reciprocal lists because the suppliers are given discounted prices in return for licensing their list. Some of the list brokers also offer direct sales of the list to businesses. This means that the broker earns more money through the sale rather than earning from the licensing fee. So whether your business is large or small, the rental of its mailing list is a good idea to make additional income.

The second form of mailing list is the non-reciprocal mailing list. Non-reciprocal mailing lists are bought directly from the suppliers and are considered to be the most cost-effective form. It is more convenient than the other forms of mailing list as you do not have to purchase mailing list from a third party; instead, you purchase the mailing list straight from the supplier itself. Although the costs for a non-reciprocal mailing list are higher, the advantages of purchasing this mailing list outweighs the cost. When you consider that you can buy all the mailing list you need for a complete marketing campaign for a one-time payment, the cost is definitely more reasonable.

The last form is the fair market rent. Fair market rent is the term used to indicate the price at which a supplier rents a mailing list. This price is usually lower than the cost of purchasing mailing list and is typically under $20. The Fair market rent enables a business to rent a mailing list from a supplier whose price is aligned with the company’s costs. When you use a fair-market rent, the price paid is a one-time payment and is not considered income-expense.

The advantage of a fair-market price is that suppliers of a non-reciprocal mailing list are not able to increase the price once the rental period is over, whereas the price for arecillary services, like bulk buying and dfr mailing list, are often subject to revenue gains and increases at renewal. On the other hand, the cost for a non-reciprocal mailing list is significantly higher than the cost of dfr mailing list. The price of mailing list may be a little higher in the beginning when you hire an individual supplier; however, the cost continues to decrease as your business grows.

The mailing list broker, on the other hand, rents the mailing lists at a fair market rate. The advantage of the broker is that the price of the mailing lists are often lower than the price of the associated dfr mailing lists. However, when the price of the mailing lists includes postage, there is still a difference between the amount a company pays for the mailing list rental and the amount that the company pays for postage to support the related services. So, even though the companies would both be hiring mailing list brokers to rent their lists, the income-expense ratio for the company renting the mailing lists is substantially higher.

To understand this difference in income-expense treatment for a company renting its mailing list and a company using its mailing list is to understand the difference between a rental and a lease. When a tenant moves out, the property owner is still responsible for the mortgage and any outstanding rent. A landlord does not pay an additional fee to the tenant for renting its mailing list. However, it is entirely possible for a landlord to change the terms of the rental contract to include a provision allowing the tenant to rent the mailing list.