So, you have been invited to participate in a special research study that is being conducted by an e-mail marketing company in the United States. How do they get these e-mail addresses? The Internet, of course! They simply build up massive “listings” of “friends” and then market to them using these gathered data. In fact, they use the Internet to identify the characteristics of a person who might be interested in joining their mailing list, such as age, gender, income level, hobbies, and interests.

Then these companies market directly to these e-mail addresses by sending out unsolicited bulk e-mail advertisements. These bulk e-mail advertisements often contain a link that leads a user on to the company’s Web site. Some e-mail marketing companies also include a follow-up module, where a customer who has visited the company Web site will be asked to sign up for additional information. This information usually includes their name and e-mail address so that the e-mail marketing company can contact them later.

As e-mail lists are growing in size, it has become increasingly difficult for marketers to manage these lists in a cost effective manner. Many companies and e-mail marketers spend significant sums of money building and maintaining large lists. However, it turns out that most of these lists eventually become obsolete because no one is interested in subscribing to them. This phenomenon is known as “e-mail fatigue”.

You may be wondering how this problem is solved. There are actually techniques that can be used to combat the problem of e-mail exhaustion. One way is to provide incentives to keep subscribing to the list. For example, if you provide your subscribers with special offers or bonuses, you can usually get them to subscribe to your e-mail address on an ongoing basis. This way, you won’t have to constantly remind them to sign up for your e-mail list.

You may also want to offer your subscribers some sort of recognition, token or award to encourage them to continue subscribing. For example, you can create a short video that describes why subscribing to your list is a good idea. The video can show how having an e-mail address means you will be exposed to a wide variety of helpful content. You could also provide some other examples of why it’s a good idea to subscribe to your list.

A variation of this strategy is to send periodic e-mail updates to your subscribers using an automated distribution system. These automated messages should include new products or services that you’re offering, and may provide links to interesting resources. Again, this is a great way to motivate subscribers to continue to give you their e-mail addresses. Once again, you’ll be exposing your subscribers to a wide variety of helpful information.

To keep your subscribers interested, remember to update them with newsworthy items on a regular basis. It’s best to send out two e-mails per week to your list; one for news, and one for everything else. The news letter, of course, should always include new content that hasn’t been published elsewhere. It’s important to keep it short and focused so that your readers can understand the information. You can use headlines or other tools to help create an interesting conversation piece for your news letter. Keep in mind that people want to know what’s going on in your business; therefore, the focus of your newsletter should be on things that relate to your business.

One final thing to remember when writing your e-mails is that you need to keep your subscribers motivated. If you send out an e-mail promoting a sales offer, don’t make it feel like a spamming campaign. Offer something in exchange for opting in to your list; for example, you could give away a free report, video, eBook, or newsletter series. By doing this, you’re not only offering a valuable service, but you are also reminding your subscribers that they can get something out of it as well. This will help keep them excited about receiving your next newsletter!