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Vincent Pallesen یک بروزرسانی ارسال کرد 2 years قبل
Building your business email list is more than just sending emails to anyone and everyone. You need to build relationships with those on your list. The more valuable and worthwhile the content you share, the more likely those on your list will value what you have to offer. So, a key part of developing your business email list consists of providing useful information to those who sign up to receive business news and promotional offers through email.
Depending upon the nature of your business, you will want to generate and curate an assortment of helpful content for passing out to your subscribers. A good example of this would be any information about current events, local events, new products or services, or any other topic that your target audience is interested in. Marketing firms typically operate as part of a larger firm, but if you are the sole proprietor of such a business, you have the responsibility of providing your clients with the highest quality content. Your email list members depend upon you for timely and relevant information. And if you can’t deliver, they’ll look elsewhere.
Many people make the same mistake when it comes to their marketing efforts. They put out a newsletter, engage in joint venture marketing, run a PPC campaign or send out email blasts only to have the information become completely irrelevant to their target audience. This happens because people on such lists either aren’t the right audience for the topic you are discussing, or they don’t understand the subject at all. But there is one simple strategy that can ensure that you get the right audience with your communications and you develop the right business email list for your firm. It starts with knowing your target audience.
A great way to find your target market is to look up users on social networks. For example, if you know that most users on Facebook are under thirty, you could use this information to find out what their interests are. If most are interested in informational content, than informational content will probably be on the pulse of the target market you are looking for. For example, most people who are on Facebook are interested in current events, celebrity news, technology, health/fitness, etc. If you want to target younger audiences on Facebook, than posts with pictures of fashion models, viral videos, etc. may be more appropriate for your business email list.
But to get the best results from your email marketing campaign, your emails need to be informative, but also specific to the audience you are trying to reach. In other words, never leave your target audience hanging out with nothing to feed their interest. Make sure to tailor your information to each group you send emails to. Many business email lists are made up of mostly generic, white collar consumers. While this isn’t necessarily a bad thing, it can lead to inaccurate business email lists.
For example, let’s say you are an insurance company. If you had targeted only middle aged males with your insurance advertising, you wouldn’t be reaching out to women in their late thirties with insurance advertising. So by including a clearly defined message about insurance for middle aged males, women in their late thirties or early forties would be more likely to open your message and receive your information.
The first thing you want to do as a business email list provider is to make sure you offer your clients more than just a generic address for contact purposes. You need to tailor your messages to individual needs. Many email marketing companies offer a free quote service where you can get different price points for your email addresses per company. So by offering a three or four price point per company, you can easily see which ones will be the most cost effective for your business email lists.
The second thing you want to do as a business email list provider is make sure you are sending only emails to qualified prospects. This means that if someone goes to Google to search for your particular niche and finds no results, they should not continue to the next site because your ad or link was not qualified for that search. To target your business email lists, identify keywords and phrases that will bring interested parties to your website so that your firmography and ad will stand out. For example, if you sell watches in San Diego, keywords such as “watches” or “jewelry,” or phrases such as “watch winder,” “watch designer,” “jewelry box,” “watch winders,” “jewelry online,” “jewelry,” etc., are great keywords that will help bring interested people to your website.