The difference between list rental and purchasing an email list is pretty vast. When it comes to email advertising and list building, you typically get a standard copy of an opt in list only. In short, you receive a pre-written list which the owner collects from you and then does the mailing for you. In some cases you may be able to add names as an extra premium, but otherwise the deal is pretty standard.

With email list rental, on the other hand, you actually own the email addresses. The problem with this is two-fold: first, most marketing strategies and methods don’t work if only one person is sending marketing materials to the target audience. Most marketing campaigns depend on creating a massive number of contacts – a phenomenon known as “opt-in marketing.” Opt in marketing campaigns usually work best when there’s a large pool of people who have expressed interest.

Second, if one person interested in your services gets your emails, chances are the other recipients will too. Imagine the waves that would wash through the Internet if every time someone requested information from your company you sent out two or three emails. Chances are, these communications would not be very well received. The reality is that you should be aiming to generate contact with as many possible customers as you can. If you do this by having e-mail lists that are exclusively yours, there’s a good chance that more than one person will request the information you provide. With this kind of mailing list rental, only half of your prospective customers ever receive your marketing materials.

There is another significant disadvantage to this kind of list – costs. It can be quite costly to purchase these lists. The good news is that there are companies that provide lists that can be shared for free. This makes it much easier on the pocket. Email list rental is an important part of any effective email marketing campaign.

Most of these companies make use of a system that will allow you to create different versions of your email marketing campaigns. This way, even if a single version doesn’t work out, your other opt-in email lists will continue to work. This way, your marketing efforts will produce results for the long term. You can easily adjust and fine tune your email list rental based on the feedback from the people who opted in to your list.

Lastly, email list rental is a good choice because it helps you save a lot of time. Rather than purchasing several lists, you can simply lease the entire list, or a part of it, at a relatively low cost. Broker sites are a great place to find list rental options. You can also search online for a list rental company that offers you a wide range of different lists and options, so that you can customize the one that works best for your marketing efforts.

When looking for email list rental options, it’s also important to look for the response rates on the provider sites. In fact, this is something you should look into even before you start looking for email marketing company sites. The best providers always have high response rates. The reason for this is simple: they are giving out the service for free. If the response rates are high, then you can be sure that your emails are truly working for your business.

You should also try to find email list rental sites that are flexible with your campaign. The more flexible they are, the more likely you are to keep up with it. Some marketers choose to stick to a single plan, while others have to change campaigns at regular intervals.