Google recently announced two new programs, Google+, and Google Wave. These are two very powerful applications that could really impact the future of social media marketing. However, I have some questions about Google+ and will use them in my business. Are they too “just a social network?” Will they hurt traditional social networks?

Agency might surprise you, but it is an absolute fact: Google+ is not just another social network. It is also a unique content network. Traditionalists might be confused because they have been using Facebook and MySpace for years, but Google+ is more intuitive, more accessible, and easier to use than ever before.

Many people get on board with Facebook and MySpace mainly because they feel it makes them feel “out of the box.” Google+ is very similar to those other social networks. You can invite people to events, send messages, and post pictures. It is still very much a community site, but it isn’t like a community that you have to work hard at building. Agency is built for the purpose of connecting people.

Another question that you might surprise yourself with is this: Will Google+ hurt SEO? This is complicated because it depends on how you use the platform. Some internet marketers like to use the platform to promote their Google pages. In theory this is a good idea because it leverages all of the advertising tools that are available on Google. For those who are unfamiliar with the workings of Google AdWords, it is worth looking into if this is a strategy that you want to use. It could have a strong impact on your business if you start thinking about how it will change SEO over time.

Does Agency that social media platforms such as Twitter and Facebook will become useless in the future? No, I don’t believe this either. In some ways these sites have changed how businesses can advertise. People no longer like to just read ads that they have to wade through, so the advertising has moved to the point where it is interactive. The trick for Google is figuring out how to make its platform useful to its users without making it seem like an advertising platform.

Another question that you might surprise yourself with is this: How will Google implement their new updates into the search results? Google has been accused of having too much control over what people see when searching for something. If you were to do a search for something, and you came up with an advertisement for a product, you might be surprised at how that product is related to the first result. That is one of the reasons why they recently announced that they will be taking more of an impact into ranking search results.

A final question that you might surprise yourself with is this: How does Google intend to manage user profiles? The idea is that by creating a profile for each individual user, you will be able to show more relevant search results to them. If you want to target a particular demographic, you might be surprised by the different things that will pop up. This may be an effective method in order to attract a specific type of clientele.

Google seems to be willing to do what it takes to bring more impact to their service. For small business owners, these changes could prove to be extremely beneficial. Even if Agency on advertising online, it might prove to be a good idea to create a Facebook page as well. This way, if a potential customer happens to find your page online, he or she will know where to go in order to learn more about you.