There are many ways to promote an affiliate program on the internet. However, one method that is often overlooked is to rent email lists for your marketing needs. It can be one of the cheapest and easiest methods available. However, without having an understanding of how these lists were actually collected, nurtured and most times abused for email marketing purposes it is hard to gauge whether your new investment will bring any ROI at all. This is especially true if you are just starting out and don t have any real money to waste on an email list.

There are many types of internet marketers who will start out by buying big ticket lists that are sold by market makers or marketers themselves for large profits. However, for the beginner or inexperienced marketer this can be a costly method. With this in mind when you rent email lists for your marketing needs, you can begin building your own list with little or no cost to you.

When the marketer rents email lists from a list owner or list broker they are typically charged a fee based upon the number of subscribers on their list. In return for this service the marketer receives the opportunity to send an email to thousands of subscribers in a short amount of time. The problem with using this strategy is that the marketer has essentially handed over the responsibility of driving quality targeted traffic directly to their website to the list owner. The result is an ineffective effort to drive targeted traffic to a website when the marketer was once responsible for doing the entire task themselves.

This is where permission-based email marketing systems become an ideal solution for your direct marketing efforts. Permission based email marketing systems allow the marketer to have the ability to control how their messages are sent to a subscriber’s email address. In most cases the marketer does not need the permission of a subscriber in order to send the message. Instead, the marketer will receive a confirmation of receipt from the subscriber indicating that the subscriber agreed to receive messages from the marketer and that they agree to market products or services associated with the message. The system will also provide the marketer with permission-based email addresses for the purpose of contacting these people.

Before committing to using a list rental company or broker, you will want to make sure that you research all options and thoroughly understand all of the costs involved. While it is true that some lists can be rather expensive, it is also true that there are many lists out there that are affordable. There are a number of factors that go into choosing a list for your direct marketing efforts such as cost per click, cost per mile and cost per thousand impressions. Make sure that you ask questions before renting email lists so that you can be sure that you are getting the best deal possible. In most cases, when you purchase list rentals you will receive full ownership of the lists so you do not have to worry about learning the ropes again. However, if you choose to re-use the lists you will have to learn how to make changes to the email campaigns and content.

Some of the major benefits of renting an email list are that you will not have to worry about the management of the list and you will not have to worry about the ongoing costs associated with maintaining the list. This is especially important if you are just starting out in the world of Internet marketing and are not prepared to invest a significant amount of money into your business. Many Internet marketers start out by renting a large database of subscribers and then expand their business with other, more affordable and targeted lists as their business takes off. If you choose to rent email lists, this is a great option because you will be able to test the waters early. Renting an email list allows you to do just that.

Another benefit of renting is that many people have an automatic opt-out process when they sign up for a list. The automatic process will allow the recipients of your emails to unsubscribe if they wish. With the huge number of recipients that are on the list you may not be able to keep track of them all and in the event that they do unsubscribe, you will still be able to communicate with them. You can then use this list to promote other products that you are selling, increase your traffic volume or even expand your business with new prospects who have opted-in to your mailing list.

Finally, some lists will also give you an opportunity to test your email services. Most email services offer a bounce rate which lets you know the percentage of people who have viewed your emails but have taken no action on them. These statistics can be invaluable tools when it comes to deciding where to focus your marketing efforts. If you are able to reduce the bounce rate then you will have a much higher email delivery rate and therefore an increased revenue stream from subscribers.